FinTech and the new financial tools of Microempresas FinTech and the new financial tools of Microempresas

Abstract

FinTech companies combine finance and technology to offer a variety of more efficient and transparent financial products and services that provide a better customer experience and generate added value. The study focused on retail technology companies located in the city of Machala, El Oro Province, Ecuador. The objective was to evaluate the perception of financial inclusion and the use of digital payment methods. For the study, an exploratory and descriptive methodology was applied under a quantitative approach. The instrument used was a survey with closed questions and a Likert scale; the population consisted of the technology retail microenterprise sector in the city of Machala. Probabilistic sampling with simple random selection was used, calculating the sample size with a margin of error of 5% and a confidence level of 95%.  The results indicated that FinTech can contribute to the country's economic growth by speeding up and facilitating commercial transactions, reducing costs, providing security, and providing competitive opportunities for retail companies in the technology sector. The conclusions reached are that, due to lack of knowledge and experience in e-commerce, they did not put into practice or know how to take advantage of the benefits that this system offers.